Course Overview
Synopsis
Not surprisingly, marketing and advertising is increasingly adopting digital platforms as an indispensable medium, increasing its ‘Share of Voice’ year-on-year. The digital marketing industry offers galore opportunities as every company and individual is looking to leverage this extremely focused, accessible, and affordable medium. The online world has become an amazing platform for advertising and marketing. Hence, the demand for skilled digital marketing professionals is rising. Today employers need professionals who can help organisations navigate the world of online promotion and ensure excellent return on investment (ROI).
The pandemic only served to emphasise the importance of the online medium. In a digital-led future, a thorough grounding in digital marketing and analytics, offered by IIM Lucknow’s Executive Program in Digital Marketing & Social Media Analytics (EPDMSMA), is essential for anyone seeking to stay relevant in the present business environment.
Digital marketing and social media play a vital role in increasing marketing success by developing effective targeting, affordability, retargeting, and real time response. Firms can assess multiple attributes of the customers and make more effective strategic moves. Businesses looking for ways to reach out to their audience in the dynamic digital space need tech-savvy marketers and trained professionals. EPDMSMA offers learning modules in different sub-domains of the entire Digital Marketing sphere, which will provide a perfect learning platform for professionals interested in exploring and leveraging the power of digital marketing and social media.
Social Media Analytics – Techniques infographic
- Social Network Analysis
- Natural Language Processing
- Complex Event Processing
- Cluster Analysis
- Data Mining
Course Highlights
- Contextually designed 9-month programme for working professionals
- Learning-by-doing as dominant pedagogy
- Campus immersion module of 2 days
- Peer-learning & networking opportunities
- IIM Lucknow Executive Alumni status
Key Benefits
- Comprehensive and contemporary industry knowledge and practices of digital marketing
- Understand myriad digital touchpoints of consumers and how to leverage for marketing
- Acquire a thorough grounding in understanding how digital marketing analytics works
- Using analysed data to assess strategies, measure their impact, and optimise them to maximise business performance
Eligibility
- Diploma (10+2+3); or bachelor’s degree or equivalent (10+2+3 or 10+2+4); or2-year master’s degree or equivalent from a recognised university or institution approved by UGC/AICTE/DEC/AIU/State Government in any discipline
- Minimum 50% aggregate marks of all years in the qualifying education
- Minimum 2 years of relevant work experience post completion of qualifying education
- The applicant should be currently working.
Please note: Internships and Training Experiences will not be considered in full time work-experience
Selection Criteria
Selection on the basis of the following:
- Application Form
- Statement of Purpose (minimum 100 words) submitted along with the application
- Telephonic interview by Programme Directors if warranted
Course Modules
The programme comprises the following three modules.
Certificate
*All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Lucknow
Sample Certificate
Faculty
Date & Fees
Fee Particulars | Amount (in ) |
Application fees | 2,500 |
Programme Fee | 1,96,500 |
IIML Executive Alumni Fee (Optional) | 10,000 |
Total Fee (Including Application & Executive Alumni Fee ) | 2,09,000 |
NOTE:
1. *GST as per prevailing rate is applicable & will be collected additionally from the candidate/participant. The current GST rate is 18%. 5. Please Note: The Processing Fee shall not be refunded in the following circumstances:
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No. of Installments -Total amount to be paid in 3 installments. | |
Instalment No. | Amount (in ) |
Instalment I | 7,500+41,625 |
Instalment II | 49,125 |
Instalment III | 49,125 |
Timeline and Dates | |
Application Closure Date | 24-Apr-2022 |
Academic Orientation Date | 10-Jul-2022 |
Programme End Date | 14-Mar-2023 |
Pedagogy
Learning by doing will be the dominant pedagogy of this highly experiential program. The participants would take part in role-plays, group discussions, games and simulations, and various exercises. Lectures and case discussions would support the exercise in concept-sharing.
Review
To be Published
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